Begin with the End in Mind

Begin with the end in mind. 

Before starting a business, ask yourself: why are you doing it?

- Do you want to make as much money as possible, as fast as possible?

- Do you want to express yourself creatively and work with great people?

- Do you want to build a lifestyle business that supports your family in a way a job never could? 

 

None of these is better or worse, it depends entirely on what end you have in mind. 

 

If you don’t define what you truly want, you risk saying yes to the wrong clients, and building a prison of your own making.
Clarity is freedom.