On Software, Shipping and Success

Constraints


Constraints challenge us at every turn.

You have limited money in your account.
You have limited connections.
You have limited time.

Instead of thinking of these as problems, we can reframe them as opportunities.

These constraints require us to apply creativity and urgency to every project we undertake.

Constraints push us to dig deeper, solve problems, deliver on time, and get our product in front of the right people on a small budget.

The money constraint can be overcome with creative thinking. Make a funny, low-budget video about your product, people will share it for free.

You have a small circle, but you can grow your tribe by sharing your journey and attracting like-minded people who may open doors in the future.

You have limited time, but that gives you urgency. You avoid wasting energy on trivia and focus only on what truly matters.

Next time you feel constrained, remember: this is your chance to get creative, get resourceful, and do your best work.

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